How Ancestry.com Personalized Its Offer Page to Specific Customer Segments
At Web Optimization Summit 2014, Emily Titcomb, Senior Manager of Product Marketing, and Julia Babiarz, Senior Interactive Art Director, both of Ancestry.com, spoke on how they personalized the site's...
View ArticleLearning About Your Customers Through Testing
Mike Loveridge of Humana sat down at the MarketingSherpa Media Center at MarketingSherpa Email Summit 2015. In this interview, learn the importance of embracing a culture of testing and listening to...
View Article3 Content Tips from StumbleUpon for Reaching Millennials
“So when we talk about Millennials in general, we have to think about how vast this demographic really is. So testing becomes key,” Anne Gherini, Head of Marketing, StumbleUpon said. Learn from...
View Article3 Strategies for Overcoming Banner Blindness
Banner blindness is the result of templated or “best practice” page layouts that place banner ads in specific places, such as the very top center of the page or on the far right side of the page. Read...
View ArticleLanding Page Optimization: Which ninja turtle is your page?
Your customers fall into different persona groups, so shouldn’t your landing page too? In this post, we use the Teenage Mutant Ninja Turtles as a device to break down the four personalities your...
View ArticleLive from MarketingSherpa Summit 2017: Jeff Ma on harnessing the power of...
Get the main insights from Jeff Ma’s session from MarketingSherpa Summit 2017, discussing how to build a successful data-driven environment at your company.
View ArticleHow to Drive Conversion Using a Value Proposition-focused Testing Strategy in...
Value proposition is the maximized, optimized force of the perceived value that you are offering to potential customers. Many marketers, however, leave it on the website and forget about it in email....
View ArticleMarketing 101: What is deduping?
Marketing has a language all its own. In this latest edition of a series of posts aimed at helping new marketers learn that language, we delve into deduping. Learn how deduping is a simple, but vital...
View ArticleMarketing 101: What is an A/B split test?
A/B split testing is a powerful way to improve marketing and messaging performance because it enables you to make decisions about the best headline, ad copy, landing page design, offer, etc., based on...
View ArticleEmail Clickthrough Rate: 9-point checklist to get more clicks for your email...
A walk through our Email Click Cost Force Checklist, step-by-step
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